Earlier today, we reported that it looked like Moto Maker was about to make its debut on Verizon and other carriers following AT&T’s period of exclusivity, and now it’s all official.

Motorola announced in a blog post this morning that Moto X customization is now available through all major U.S. carriers, including Verizon, Sprint, and T-Mobile. The company has also dropped the price of the device to just $99.

Using Moto Maker, customers can choose the color of the front, back, and accents on the Moto X, and add a personal signature engraving. The tool also lets you add custom startup messages and wallpapers, choose your storage option, and add accessories.

When Motorola introduced the Moto X back in August, Moto Maker was exclusive to AT&T, with only the standard black and white models available from other carriers. We always knew that exclusivity was temporary, though, and three months on, it has finally ended.

Motorola also confirmed in its blog post that Android 4.4 KitKat will be “coming soon” to its latest flagship.

• SourceMotorola