One Today Is A New App From Google That Lets You Donate To Nonprofit Organizations
Google has launched a new Android app called One Today that allows users to donate money to nonprofit organizations. The service displays information about a different nonprofit every day, and you can choose whether or not you’d like to support the project by donating a dollar.
One Today will begin as a limited pilot initially, so you’ll only be able to gain access to it with an invitation. But it will eventually be made available to everyone, bringing the power of Google Play and its in-app purchases to good causes.
“Today will present you with a new project every day from a nonprofit that is changing the world,” Google says in the app’s description. “You can donate to the projects that inspire you with just one click.”
If you come across a project you really want to get behind, you can also share your donations with friends on social media services like Facebook and Twitter and encourage them to support it, too.
Donations made in the U.S. are tax deductible, and One Today will tell you how your $1 donation will help each organization. Its Impact Tracker will also enable you to follow the projects that you’re interested in and get updates on their progress.
I think we can all agree One Today is a wonderful idea, and hopefully we’ll see similar services from the likes of Apple and Microsoft for their respective platforms.
Apple in particular has received criticism in the past for not allowing charitable organizations to accept donations through the App Store, although it has allowed users to donate to the Red Cross for things like Hurricane Sandy and the disasters in Japan.
Unfortunately, the 30% cut the Cupertino company demands from in-app purchases means it’s unlikely you’ll see One Today on iOS, unless Apple and Google can come to some kind of agreement.