Dear Handset Maker:
Your company and hundreds of others are engaged in an epic battle for the smartphone handset market, which within a year or two will exceed a billion customers and $150 billion a year in revenue.
Don’t you want a big piece of that? Because if you do, you’re not acting like it.
Samsung gets most of the market share and some of the profits. Apple gets most of the profits and some of the market share. But Samsung fears with justification that its lead is slipping away to lower-cost and more aggressive vendors. Apple’s momentum has slowed horribly with the onslaught of Android phones.
The rest of you handset makers — let’s face it — are scrambling for crumbs on the floor.
Instead of taking one of the known-bad losing strategies, why don’t you try the obvious winning strategy?
I’m going to describe the losing strategies, then spell out the winning one.