EE has today announced plans to rollout its 4G LTE network to another 27 towns in the United Kingdom by June 2013, expanding its 4G coverage to 55% of the U.K. population. The carrier is currently the only network to offer a 4G service in the U.K., but its latest announcements comes as rivals begin making preparations for their own 4G services.

EE launched the United Kingdom’s first 4G LTE network back in October 2012, and with it came some pretty expensive price plans; the carrier has certainly been taking advantage of the fact that it has the U.K.’s only 4G network. But that approach is going to be spoiled by rival carrier Three.

Already the cheapest of all the U.K.’s major providers, Three is looking to maintain its position by promising its customers that they won’t pay any extra for 4G connectivity.

If you live in the United Kingdom and you’re planning on picking up the Xperia Z, then you might want to get your order in as early as possible. Sony is giving those who pre-order before February 27 a free pair of its MDR-1R headphones, which usually sell for $299.99 (approx. £190).

Been itching to get the Google Nexus 4 but don’t want to join O2 for some reason? Maybe a contract with Three would be better for you. The carrier has just become only the second in the United Kingdom to offer Google’s latest smartphone, breaking its month-long exclusivity to O2.

Ships soon? Yeah, right!

Google began selling its new Nexus 4 through the U.K. Google Play Store on Tuesday night, much to the delight of Android users who are itching to get hold of the company’s latest smartphone. The only problem is, there’s a 5-6 week shipping delay. That means your hopes of bagging the handset this side of Christmas are gone.