BlackBerry 10, BlackBerry’s last hope at competing with Android and iOS, has gotten off to a good start since its release last week. The BlackBerry Z10, the first of two BB10 devices that will launch in the coming months, has seen strong sales in the U.K., while there’s plenty of pre-order interest in other markets, too.

What’s likely to be most encouraging to BlackBerry, however, is that 50% of pre-order customers in its native Canada aren’t already BlackBerry customers — they’re switching from the likes of Android, iOS, and Windows Phone.