Samsung takes over world’s busiest airport terminal to promote the Galaxy S5
In case you’ve forgotten that the Galaxy S5 is now on sale worldwide, Samsung’s going to provide you with some handy reminders the next time you catch a flight from Heathrow airport.
The South Korean firm is splashing out even more cash on marketing to take over Terminal 5 — the world’s busiest airport terminal — and put Galaxy S5 ads on billboards, displays, signs, and even the Heathrow website.
You literally won’t be able to take a flight from Heathrow without seeing a Galaxy S5 ad somewhere.
It seems like everywhere you turn these days there’s a Samsung ad somewhere — if not for the Galaxy S5, then for something else. Samsung has an incredible marketing budget rivaled only by Apple, and it’s one of the reasons why its Galaxy brand has been so successful in recent years.
Just this week, Samsung released a great new Galaxy S5 ad that features some of the world’s biggest and most expensive soccer stars — but its promotions won’t stop there. From May 19, the company will take over Heathrow Terminal 5 for two weeks to reach the thousands of passengers who pass through the terminal every day.
The “revolutionary campaign” is the first of its kind in Heathrow, and it is designed to “take Samsung brand awareness to a whole new level,” the company says.
Galaxy S5 ads will be plastered on all signage throughout Terminal 5, including those at the entrance, at drop-off locations, in the lounges, at security, and at the gates. All 172 digital panels in these areas will also be displaying images of the Galaxy S5, and the terminal itself will be rebranded “Terminal Galaxy S5.”
Samsung will also place ads on the Heathrow website, and it will direct customers to the airport’s Dixons Travel store, where they will be able to try the Galaxy S5 out for themselves.