British Retail Chain Sold A Chromecast Every 4.5 Seconds On Launch Day


The Google Chromecast has been a major success in the United States, and it appears to be replicating that in Europe. According to major British retail chain Dixons, the media streaming dongle has been one of its most successful launches to date, with one unit sold every 4.5 seconds on launch day.

“We’ve sold millions of Chromecasts to date, and we hope to replicate that success in Europe,” Google told GigaOM, without actually revealing any sales figures. But retailers have been more willing to comment on the Chromecast’s success.

When the device made its debut in Europe a fortnight ago, it briefly sold out in a number of Dixons stores — which operate under the Currys and PC World brands. One representative said it was “one of the most successful launch days, both online and in-store, in recent years.”

Elkjøp, another retail chain based in Norway, also saw great demand for the device. Just a few days after the Chromecast launched, it had to order another 40,000 units from Google to meet demand, which one spokesperson called “second to none.”

Compatible with just a limited number of services when it first launched in the U.S. last July, the Chromecast now boasts support from a whole host of popular third-parties, including Netflix, Rdio, HBO Go, Pandora, and Hulu Plus.

And at just $35 in the U.S. and £3o in the U.K., it’s little surprise that it continues to sell exceptionally well.