We’ve got more device announcements for you. This time it’s LG… again. They’ve already announced the Optimus LTE Tag and Optimus Vu, now they’re announcing a design-conscious brand of phones entitled the L-Style series. The L-Style series consists of three device: the Optimus L3, L5, and L7. All three devices are based off of LG’s design philosophy which consists of five aesthetic elements:

1. Modern Square Style for a comfortable grip
2. Floating Mass Technology for a slimmer look
3. Seamless Layout for a more intuitive arrangement of keys
4. Harmonized Design Contrast utilizing metallic accents
5. Sensuous Slim Shape that naturally draws one’s attention

Other than design aesthetics, LG doesn’t give us much information. The only specs revealed include the Optimus L3 having a 3.2-inch display and launching in Europe this March; the L5 having a 4-inch display and Android 4.0; and the L7 having a 4.3-inch display and Android 4.0. LG states market availability and additional hardware specification will be announced at a future date, which we can only assume will be at MWC. We’ll be there so we’ll let you know as soon as we find out. Until then you can read LG’s press release below.

LG’S NEW DESIGN STRATEGY FOR
MOBILE DEVICES TO BE REVEALED AT 2012 MWC
LG Takes Design Philosophy to the Next Level with Line-up of Stylish Smartphones

SEOUL, Feb. 21, 2012 – LG Electronics (LG) makes its boldest move yet in its
strategy to attain smartphone leadership with the launch of its new design identity, LStyle, at the 2012 Mobile World Congress (MWC).

The core essence of L-Style involves a timeless design with finer details that further
differentiate LG’s mobile devices from the competition. LG’s design leadership has
been well established in the past with a successful track-record that includes the Black
Label Series phones such as the Chocolate and Shine.

“Design is consistently the top or second most important factor for customers when
choosing a mobile phone,” said Dr. Jong-seok Park, President and CEO of LG Mobile
Communications Company. “With smartphones, we sometimes took a more functional
approach to design but with L-Style we’re going back to our roots as a company focused on how our products fit into the lifestyle of our customers.”

L-Style’s design philosophy is comprised of five aesthetic elements: Modern Square
Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless
Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing
metallic accents and Sensuous Slim Shape that naturally draws one’s attention.

Three new smartphones to be unveiled at MWC will initially feature the L-Style look.
The Optimus L3, with a 3.2-inch display, will first launch in Europe this March. This
smartphone will be followed by two other devices in the first half of the year running
Android 4.0 Ice Cream Sandwich: Optimus L5 with a 4.0-inch display and Optimus L7
featuring a 4.3-inch screen.

Global Web Site www.lg.com

Market availability and additional hardware specifications of all three models will be
announced at a future date.