Say Goodbye to Sony Ericsson. Today Sony Ericsson officially becomes Sony Mobile Communications. The acquisition announced back in October is finally complete and will allow Sony to focus more on integrating their mobile products into their large array of consumer electronics products. I, for one, look forward to a completely connected home where my mobile devices interact with my consumer electronics. Many companies are working towards this goal and Sony has taken the right steps by acquiring Ericsson’s half.

Don’t be surprised if you still see a few prototypes floating around MWC with a Sony Ericsson logo, but expect the branding to be fully removed by the time these devices make it to shelves. Well, time to put those Sony Ericsson handsets into a collectors case as they may be worth something someday. Press release below.

Sony Completes Full Acquisition of Sony Ericsson

Sony to Rename the Company Sony Mobile Communications and Accelerate Business Integration

February 16, 2012, Tokyo, Japan – Sony Corporation (“Sony”) today announced that the transaction to acquire Telefonaktiebolaget LM Ericsson’s (“Ericsson”) 50% stake in Sony Ericsson Mobile Communications AB (“Sony Ericsson”) has been completed as of February 15, 2012 (Central European time). This marks the completion of the transaction jointly announced by Sony and Ericsson on October 27, 2011, and makes Sony Ericsson a wholly-owned subsidiary of Sony.
Sony will rename Sony Ericsson “Sony Mobile Communications”, and further integrate the mobile phone business as a vital element of its electronics business, with the aim of accelerating convergence between Sony’s lineup of network enabled consumer electronics products, including smart phones, tablets, TVs and PCs.