Samsung Overtakes Apple To Become Leader In Mobile Web Traffic


Samsung has overtaken Apple and Nokia to become the global leader in mobile web traffic, according to the latest figures from web analytics company StatCounter. It’s the first time the South Korean company has taken the lead in Internet usage, but Apple isn’t far behind.

At the end of June, Samsung saw 25.47% of mobile web traffic, leapfrogging Apple’s 25.09% and Nokia’s 21.96%. Apple continues to hold the lead in the United States and the United Kingdom, however, with 54.8% and 41.91% respectively.

As for other smartphone makers, BlackBerry’s share continues to fall, and its new BlackBerry 10 operating system doesn’t appear to be helping much; the Canadian company’s devices accounted for just 3.62% of mobile web traffic last month — down from 5% a year ago.

But it’s not all bad news for BlackBerry. Even though it only saw a 3.62% share of traffic, that’s still more than HTC, Sony, LG, Motorola, and Huawei saw with their devices.

“It has been a fascinating 12 months in terms of internet usage and the battle to dominate the mobile landscape,” StatCounter says in its report.

“Amongst the highlights has been the rise of Samsung to overtake Apple globally for the first time in June 2013, albeit by a very small margin. Casualties along the way have included Nokia which dropped from number one to third position plus BlackBerry, which declined despite efforts to reinvent itself.”