Motorola’s First Print Ad For Upcoming Moto X Smartphone Is Here


Following the new logo unveiling for Motorola, the Google company has released its first print ad for the upcoming “Moto X” Android smartphone. Given that Independence Day is this week, the ad takes a very patriotic stance with the tagline, “Designed by you. Assembled in the USA.”

Ad Age reports:

“What we are doing which is very different is assembling [Moto X smartphones] here in the U.S. in our assembly plant in Ft. Worth, Texas,” Motorola’s VP-global brand and product marketing Brian Wallace said in an interview. “What better time than July 4th to come with a message like that?”

The above ad will get a full page spread on the July 3rd issues of The New York Times, USA Today, The Wall Street Journal and The Washington Post. An aspect of the Moto X that Motorola plans to highlight is “the first smartphone that you can design yourself.” Details are scare, but it appears that customers will be able to tailor the design of the Moto X to their individual tastes.

We first heard about the Moto X at the D11 conference in May, and Motorola said that the flagship device will be part of a larger collection of new phones coming later this year.

The Moto X will be the first mass-produced smartphone assembled in the United States. Parts will be made overseas and shipped to the plant in Texas.