Amazon Takes A Swipe At The iPad’s Price Tag In New Kindle Fire Ad [Video]


Amazon prides itself on offering affordable Android tablets, and so it likes to point that out whenever it gets the opportunity to do so. Usually this means taking a swipe at more expensive devices, and it’s Apple’s iPad that’s on the receiving end again in the company’s new commercial.

Focusing on the high-resolution displays in both devices, Amazon suggests that “you may not be able to tell the difference” between them… until you look at the price tags.

The iPad’s 9.7-inch Retina display — which boasts a 2048×1536 resolution at 264 pixels-per-inch — is widely regarded as one of the best tablet displays there is. But Apple’s rivals have been working to match it with high-resolution displays of their own. Amazon’s Kindle Fire HD 8.9″ has a 1920×1200 display at 254 pixels-per-inch.

Both devices offer “stunning HD,” according to Amazon, and “you may not be able to tell the difference.” But the company insists that your wallet certainly will, with the $299 Kindle Fire HD being $200 less than the cheapest iPad with Retina display.

Amazon has pointed out Apple’s premium price tags before. Back in October, shortly after Apple announced the iPad mini, Amazon ran a massive ad on its homepage that attempted to convince consumers the Kindle Fire HD offered better specifications for a lot less money.

The company pulled the advert when it realized the iPad mini had stereo sound — not mono sound as it had suggested.