iPad Is Still King Of The Web With 87% Of Tablet Web Traffic [Report]


Thanks to affordable offerings like the Amazon Kindle Fire HD and the Google Nexus 7, Android tablets continue to increase their market share and claw away at the iPad’s lead. However, Apple’s tablet remains king of the web, accounting for a whopping 87% of tablet web traffic in North America.

According to analytics firm Chitika, for every 100 web page views on an iPad, Amazon’s Kindle Fire has just 4.88, while Samsung’s Galaxy tablets have just 3.04. Meanwhile, Google’s Nexus 10 and Nexus 7 tablets see just 1.22 page views per every 100 on the iPad.

“Eighty-seven percent of the tablet web traffic in North America is generated by iPad,” said Chitika’s Gabe Donnini.

That’s quite staggering when you think about it. The iPad accounts for more than half of the tablet market share (around 53.8%) in North America, but according to a report from IDC earlier this month, Android tablets are to claim 42.7% of the market by the end of the year (today).

There’s not a massive difference between them, then, and yet web traffic suggests the opposite. The thing is, there are so many different Android tablet models floating around, from so many different manufacturers, that even popular devices like those mentioned above claim just a small share of Android’s pie.

Chitika’s data came from an analysis of tablet web traffic in the United States and Canada between December 8 and December 14. This doesn’t take the festive period into account, of course, which will have seen many more tablets entering the market. However, Chitika says it will revisit these figures soon to establish the impact Christmas has had on the data.