Three U.K. Gives All Customers A 4G Tariff At No Extra Cost

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Three U.K. has confirmed that all customers have now been switched to a 4G tariff, allowing them to connect to LTE networks where available at no extra cost. Three’s LTE coverage now spans 36 towns and cities across Britain, including London, Birmingham, Manchester, and Liverpool.

Unlike its rivals, which are charging customers more for faster 4G speeds, Three has automatically given all of its customers a 4G tariff that will cost them no more than their previous 3G one. So if you’re a Three subscriber with a device capable of connecting to LTE networks, you can now take advantage of them where available.

1.7 million Three customers already have smartphones with 4G connectivity, the carrier says. Three is now working to expand its LTE coverage across the U.K., with plans to reach 50 cities and more than 200 towns by the end of this year. By 2015, Three aims to offer LTE coverage to 98% of the U.K.

The company’s decision to give customers 4G data at no extra cost is clearly paying off. In 2013, Three more than doubled its operating profit from £101 million ($168.9 million) to £207 million ($346.2 million). It added over 565,000 new subscribers, taking its total number of active customers to 7.9 million.

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