How Apple Is Losing To Android Internationally [Report]

Chinese-iPhone

Many analysts believe Apple needs to think of new ways to improve its chances of beating Samsung in the ongoing battle for smartphone market share, and according to new research from King Saud University, Saudi Arabia, one approach could be to make the iPhone “more user friendly” to international users who don’t speak English.

“According to our research, while Apple is more popular in English-speaking countries, Samsung predominates elsewhere, particularly in Asia and Africa,” says KSU’s Dr. Esam Alwagait, who noted that the research suggests Samsung’s smartphone may be viewed as more user friendly for non-English speaking users.

To get its data, the KSU examined the popularity of Apple’s and Samsung’s official Twitter accounts — @SamsungMobile and @AppStore — to “collect, formulate and analyze data with multi-level and multi-purpose queries.” Its results were then classified by language, country, continent, and more.

samsung-apple-continent-wise

It found that Samsung’s devices are universally more popular than Apple’s, grabbing a larger following in Asia, Africa, North America, South America, Europe, and Australia. Furthermore, 75% of Apple followers are reportedly English-speaking users, while only 25% use another language.

In comparison, only 50% of Samsung’s followers were English-speaking users, while 25% speak Spanish, and 10% speak Portuguese.

apple-samsung-alwagait-shahzad

Of course, just because Samsung is more popular in certain countries, it doesn’t mean its devices are “more user friendly.” It has a significantly larger range of devices than Apple does, and some of those specifically appeal to emerging markets, such as Africa and Asia.

With that being the case, Samsung’s following could be larger in these continents simply because its devices are more affordable, and therefore easier to obtain. The iPhone may well be better for users who speak Chinese, for example, but if they can’t afford it, it doesn’t matter.

The rumored low-cost iPhone aimed at emerging markets could change this. Maybe this is another indication that Apple needs to launch a budget device to increase its market share. Phil Schiller, the company’s senior vice president of worldwide marketing, said Apple wouldn’t release cheap products just to grab market share. But at some point the company will need new avenues of growth.

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  • http://twitter.com/int3nsive Int3nsive

    We don’t need marketshare. We need Good Devices.
    So “low end iPhones” will make Apple to be like Samsung. And I don’t like that, because Samsung doesn’t care about their costumers. They only want to sell it, no matter if the smartphone is good or bad. Their support it’s really bad…and applications support either… because people can say whatever they want, but Apps that work on the Samsung Galaxy S3 doesn’t work on low end Samsung “smart”phones.

    • 5imo

      True as long as they keep the developers happy iOS will the the place to be.

  • Casper2000

    The assumption is all wrong, Cheaper smartphones sells…in Asia and Africa…Dude. Apple just keep making quality phone and don’t mess up on the maps, battery life, wifi, and a dozen of bugs in your iPhone. Stay Quality, Stay Competitive!

    • http://twitter.com/antoniofonseca Antonio Fonseca

      Certainly.

  • http://twitter.com/antoniofonseca Antonio Fonseca

    Uma bela salada a análise do “sheik”.

  • http://twitter.com/ghodagadi Ghodagadi

    Plus the KSU needs some visibility as well. So why not throw out some nonsense and if its about Apple then even Saudi Arabia can benefit from the attention.

  • http://www.facebook.com/people/William-Donelson/1401480685 William Donelson

    Would you rather have profit or volume? Apple wins both on handsets and app sales.

  • http://www.facebook.com/people/Steffen-Jobbs/100001574843303 Steffen Jobbs

    These idiot analysts walk around all day telling Apple to “build cheap stuff to gain market share.” I’m sure Apple can figure that much out without anyone telling them. For some reason, it never occurs to analysts that Apple is not out to win major market share. Apple should just continue to follow its own internal directives of sales vs profits. Let Samsung build all the low-cost smartphones they want. It didn’t do Nokia any good and it won’t do Samsung any good once they start dropping their prices low enough to sell to poverty-class nations. Wall Street can vilify Apple all it wants, but why should Apple change its goals as long as the company remains profitable. I think consumers deserve high-quality devices, but maybe my whole take on quality products is wrong. Quality has no value as far as Wall Street is concerned.

    Wall Street truly believes that everyone will toss away their iPhones for less expensive Android smartphones but that certainly hasn’t happened to any major degree. I know all the investors are sweating loss of carrier subsidies, but Apple will likely start offering easy-pay plans to offset that.

  • Ted_kazynski

    Apple has already started chasing other avenues of products. Rather than sticking to their word on 7 inch tablets they shit out the mini. Leaving it lackluster, overpriced and with a high ceiling for improvement. The silly screen size increase on the Iphone 5 and the rumors if a larger Iphone also points towards late awkward hypocritical moves. Truth is apple made premium products that were marketed at premium prices. That strategy of making the “perfect” products…… When it’s only perfect for 6 months, it starts to wear thin. They got good at what they do, they blew up the smart phone and practically made the tablet market. But in the end they have had their noses in the air and it shows. The elitist attitude of some Apple enthusiasts, customers and writers playing it safe on the Internet has made Apple out to be down right snobby. “yeah, but it’s not a Mac.” Not to mention the bullying legal attacks. Apple made consumers forget the nuts and bolts and actual cost of a device, storage, and forget specs altogether. All while locking a customer into their ecosystem and convince people that their is nothing better then the box they have been put in. While the business is business and that is inevitable, Apple has made everyone forget that they are a company that is based to make money, they are not portrayed like Micro$oft. They have a cleaner look. Yet they refuse to give an inch to the customer in the way of options. Apple was, and still is overcharging for storage, using proprietary hardware and forcing iTunes down your throat.
    publicly bluntly refusing to acknowledge and denouncing things that their competitors were throwing at them, only to do it a 6 months later. The nexus 7 and Kindle fire sales made the Ipad mini, not a team of elite designers headed by Steve Jobs. Remember, “dead on arrival”. Apple saw a new market that they have ignored because “affordable,” “cheap, ” , and “bang for your buck” were never a part of Apple’s marketing. If you didn’t have 300 bucks then you couldn’t get through the ipod gate of entry. Not to mention the 500 dollar ipad and Iphone price, and then the 1k-2k plus for a computer. Apple wanted the most money from the people that had the most money. They ignored China and most of any non English speaking countries all together. Then they realized that other companies were forced to seek out those markets. Acted like a business and started going after those markets. But the fact is Apple has made themselves out to be luxurious products. Productivity remains but the status symbol of Apple is really the last marketing campaign they have. After many years of making the “perfect” and “best” products leave them with nowhere to go and looking greedy. Other mobile Os’s are free to change and have evolved into serious competition. Solid manufacturers have made products to fill in the gaps that Apple wouldn’t cater to. The lack of open doors on Apple products had really led the experience of stagnation. Playing it safe with software and keeping it so ridged and uniform takes away from individuality, creativity and cuts off the growth of an operating system. Peoples input and community is crucially needed to improve and naturally evolve a device’s experience. Apple isn’t fading away anytime soon, but I feel the hype around their products might be.

About the author

Killian BellKillian Bell is a freelance writer based in the UK. He has an interest in all things tech and also writes for TechnoBuffalo. You can follow him on Twitter via @killianbell, or through his website.

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