Amazon Takes A Swipe At The iPad’s Price Tag In New Kindle Fire Ad [Video]

(9:35 am PDT, Feb 5th)

ipad-vs-kindle-fire

Amazon prides itself on offering affordable Android tablets, and so it likes to point that out whenever it gets the opportunity to do so. Usually this means taking a swipe at more expensive devices, and it’s Apple’s iPad that’s on the receiving end again in the company’s new commercial.

Focusing on the high-resolution displays in both devices, Amazon suggests that “you may not be able to tell the difference” between them… until you look at the price tags.

The iPad’s 9.7-inch Retina display — which boasts a 2048×1536 resolution at 264 pixels-per-inch — is widely regarded as one of the best tablet displays there is. But Apple’s rivals have been working to match it with high-resolution displays of their own. Amazon’s Kindle Fire HD 8.9’ has a 1920×1200 display at 254 pixels-per-inch.

Both devices offer “stunning HD,” according to Amazon, and “you may not be able to tell the difference.” But the company insists that your wallet certainly will, with the $299 Kindle Fire HD being $200 less than the cheapest iPad with Retina display.

Amazon has pointed out Apple’s premium price tags before. Back in October, shortly after Apple announced the iPad mini, Amazon ran a massive ad on its homepage that attempted to convince consumers the Kindle Fire HD offered better specifications for a lot less money.

The company pulled the advert when it realized the iPad mini had stereo sound — not mono sound as it had suggested.

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Comment »

  • http://twitter.com/markrlangston Mark Langston

    People aren’t as price driven as Amazon may believe. People also know when they’re getting something of quality and when they’re settling for less.

    I think being able to sample and play with the iPad before buying, receiving hands-on training in the store and access to the Genius Bar, all at no additional charge, makes a big difference to ordering something online then dealing with a call center in a third-world country for post-sales support.

  • shane

    @Mark.

    Sure, that would explain why apples share price is plummeting like it is… Because of all the extra value you get when purchasing a inflated, inferior product. Hahahaha, suck on your sinking mac-ship, iDiots.

About the author

Killian BellKillian Bell is a freelance writer based in the UK. He has an interest in all things tech and also writes for TechnoBuffalo. You can follow him on Twitter via @killianbell, or through his website.

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