Samsung Bashes iPhone’s Business Abilities In New Galaxy Commercial [Video]

(6:23 am PDT, Jan 21st)

Samsung-business-ad

Apple has made the iPhone more enterprise-friendly with almost every release of iOS, but some might say the company’s popular smartphone still isn’t ideal for business. When I say “some,” I mean Samsung. The Korean company just released a strange new advert to promote the enterprise features of its Galaxy S III and Galaxy Note II, and it couldn’t help but bash the iPhone and even BlackBerry devices at the same time.

The clip first aired during the NFC championship game on Monday night, according to Business Insider. While it aims to promote the enterprise features of two of its most popular smartphones, it actually leaves us scratching our heads.

It certainly demonstrates some great business features — like secure encryption, S Beam, and multi-window — but it also tries too hard to be funny, and there’s too many mentions of a unicorn apocalypse. What’s more, Samsung can’t help but poke fun at the BlackBerry and the iPhone, which aren’t as good for business, apparently.

Check out the ad below.

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Comment »

  • http://twitter.com/d4veg Dave G 

    IBM, as secure as it is, allows iPhones and iPads at work. I don’t see any problems if workers follow the recommended safety guidelines.

  • http://www.facebook.com/OfficialTomJames Tom James

    This is the worst advert I have seen in my life.

  • c3ntaur

    It’s like a bunch of idiots with the Tomy My First Computers.

  • elder Signin

    I agree with TJ. Wow is that a BAD commercial. Its an amusing video… a bunch of nerds moving in .. who knows what direction.. …. and that is why Samdung is a great phone…. cause nerds like it…. FUNNY just not a reason why I would buy a Samdung phone.

    Just saying.
    en

    • lucascott

      I think my fav part was them saying their game was going to be so awesome BEFORE they had done any work on it

  • Eric Seaberg

    What’s the screenshot have to do with BUSINESS? The guy’s watching a basketball game while at work… do they mean it’s so secure he won’t get CAUGHT watching live sports?

    • lucascott

      It was meant to show that you can do ‘true’ multitasking such as having email (or whatever that was) and a video going at the same time

  • lucascott

    Bashing the other boys makes you look like a dick.

    Although they did get one thing right. Respect my system. Yes Apple believes they are the best,what company doesn’t. But they respect folks right to pick what works for them and doesn’t bash users cause they like blackberry etc

  • Jurassic

    Samsung’s ads which try to attack iPhones and iPhone users, are just viewed as a sign of desperation… and they are counter-productive (instead of luring iPhone users, Samsung’s attitude toward them just pisses them off).

    Compare these ridiculous Samsung ads to Apple’s ads. Apple does not try to demean other products or users. They show the clear benefits of using Apple products, and these benefits stand on their own merit (something which Samsung’s don’t do).

  • Kr00

    I see samescum aren’t over their inferiority complex. They should seek some therapy so they can get on with it. Their obsessive fixation on Apple is sad. If they were (as they want us to believe) the world leader, why are they bothering to focus on Apple? Insulting prospective buyers isn’t that smart a strategy either. Negative advertising brings one thing. Negativity.

  • http://www.facebook.com/profile.php?id=613055691 facebook-613055691

    The most tragic thing in this ad is that whoever wrote the script thinks Oleg is a Swedish name.

    • http://www.facebook.com/profile.php?id=613055691 facebook-613055691

      Woah, apparently my name is Facebook and a bunch of numbers.

About the author

Killian BellKillian Bell is a freelance writer based in the UK. He has an interest in all things tech and also writes for TechnoBuffalo. You can follow him on Twitter via @killianbell, or through his website.

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