Samsung Builds Fake Apple Store To Shoot Anti-iPhone 5 Ad

(6:27 am PDT, Sep 11th 2012)

Samsung Builds Fake Apple Store To Shoot Anti-iPhone 5 Ad

You look familiar.

Samsung has begun shooting its next commercial, and like previous ads, this one will poke fun at Apple and its users — namely those who will be purchasing the new iPhone 5 this week. Unfazed by its recent court loss, the Korean company has erected a fake Apple store, complete with Macs and iOS devices, just so that it can mock every consumer using a rival device in a 30-second video.

Photos of the set, which is currently being constructed in Los Angeles, have begun making their way around the web, and they show the store in all its glory, with fake banners, and even fake Geniuses.

Samsung Builds Fake Apple Store To Shoot Anti-iPhone 5 Ad

The images will look familiar to those of you who saw Samsung’s previous anti-Apple commercials, because the company is clearly going with the same approach. It has a fake Apple store that’s stocked up with Macs and iOS devices, familiar signage and banners, and even fake Genius Bar staff, who have Apple-like name tags, but wear green shirts as opposed to blue ones.

The physical products appear to be real. But those that appear on the posters are simply poor mockups that just about resemble Apple devices… if you squint hard enough.

Samsung Builds Fake Apple Store To Shoot Anti-iPhone 5 Ad

The most notable poster is one that reads “It’s coming,” which is clearly aimed at the iPhone 5 invitations Apple recently sent out with the tagline “It’s almost here.” There’s a possibility, then, that the iPhone 5 will be the device Samsung chooses to poke fun at in this commercial, but we’ll have to wait and see to be sure.

Samsung Builds Fake Apple Store To Shoot Anti-iPhone 5 Ad

Samsung Builds Fake Apple Store To Shoot Anti-iPhone 5 Ad

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Comment »

  • http://twitter.com/JohanRolwen The Hair Monster

    Shame on you Samsung. Shooting an ad for a unreleased product? you better invest that money on unguent for burns.

  • http://www.facebook.com/profile.php?id=1537677936 Amardeep Singh

    WHY WOULD ANYONE DO THAT? o.O

  • http://www.facebook.com/profile.php?id=563645241 Terry Young

    I would buy an iPhone out of plain spite if I saw an ad like this. Trying to make people feel like dicks for buying a product they like its by far the worst idea to try and to sell to someone like me. Make a product that I like and I’ll buy it. Trying to sway me with more useless internet noise is a bad idea. I guess it gets the teen crowd buzzing. I can’t remember being that pliable when I was that age, but who knows.

  • http://www.facebook.com/brianmay Brian Gregory May

    How do they expect to attract new customers by insulting them?

  • http://twitter.com/infin1023 infin1023

    For Samsung to make a fake Apple store is easy, just shoot the Ad at their Samsung store with Apple products.

  • http://www.facebook.com/profile.php?id=699236500 Chris Leiter

    This is ridiculous. I’d never buy anything from a company that’s insulting people just to try and get a sale. At this point, I think the Samsung XL2370 monitor I bought almost 3 years ago may be the very last thing I will own from them.

  • jordy

    no, this is not a mockiing campaign. it’s coming means that as soon as the real Iphone 5 is out Shamesung will produce a bad quality knock off.
    If I were tim cook I would seriously start looking at new suppliers or producing the parts themselves. screw Shamesung!

  • James Jenkins

    Ok, not to enrage anyone but I think some people truly think that iOS and Apple are the end all be all of mobile and tablet. Someone actually calling out to the sheeple and letting them know that there is more out there would be ok. I found the ads they ran with people in line for the iPhone were in good taste. Don’t assume the worst of Samsung. Also remember they are mostly responsible for your iPhone’s. I agree they should not have been so shameless in their copy of the fit and finish but if you were making all the parts to the most successful device in the world wouldnt you try to make some more of the money that your products were fetching under a different name?

    • Moss

      All the parts? They make the processor and the memory…

      • http://www.facebook.com/eric.willden Eric Willden

        And it now sounds like they are going to get away from that… Apple is trying to cut ties with Samsung. The truth is, Apple has the money to build plants all over the world and produce all of their own stuff. I honestly wouldn’t be surprised to see them do that in the future.

        • Moss

          They’d be taking a HUGE cut to their profit margin if they were to produce their own parts. I can’t see them ever starting their own factories, only moving to other manufacturers.

  • http://twitter.com/GalaxyS_Blanco Jay J.

    I love Samsung !!! Genius !!!!

    • Kevin Kee

      People like you is what makes Samsung and in some extent Android sucks. Where is good Android user who doesn’t bash people base on their preferences.

  • http://twitter.com/Acompliment4U Larry

    District Judge Lucy Koh is probably basking with Samsung humour. She did say there were going to be “Risks.” If the court case went towards Samsung, Apple wouldn’t go so low to make fun of Samsung, they would get even by innovating the judicial system from the ground up.

  • Cold_dead_fingers

    Samsung isn’t foreign to slapping people in the face. In a poor attempt to get public attention, they once again bash the competition while pushing their plastic, tonka toy-like Galaxy Slll in the faces of those who want something different. There is not a person who is so oblivious that they don’t know other phones exist other than the iPhone. It’s just that the iPhone started everything; rightfully so, it gathers the most attention. So, instead of slapping iPhone customers in the face, making them appalled by Samsung and its products, Samsung should just focus on making ads to promote their same shitty products. At least then people would call shit what it is without being insulted, and more chance that they’d comsider a Samsung in the future.

    Samsung: But we make all of your iPhone parts.
    Apple: And this gives you power over me?

    We all know what happens shortly thereafter.

  • http://twitter.com/craftytony Anthony Velazquez

    Bwahahaha Samesung should be saving up their money to pay Apple the Billion dollars it owes them. Or put that money towards building phones that aren’t made of fisher price plastic lol. So pathetic

  • http://twitter.com/RadTech5000 Zander

    Obviously Samsung has no morals or honor but what about the actors playing in this commercial? Who would even want to play in a commercial like this? Very bad taste I’d have to say.

  • http://twitter.com/itskittibitch Kitti

    Why are they so pressed? This is so childish. If you want to beat Apple then simply make better products. By doing this they’re basically proving that they have absolutely no innovation or talent and that the only way they can make business is by either copying Apple or insulting Apple’s customers. So pathetic.

  • http://www.facebook.com/forestwalker Forest Walker

    HA! Except those fake Apple Store employees look like the greasy, unwashed masses that use Android shitboxes made by Samsung…

  • http://www.facebook.com/bryton.wood Bryton Wood

    Samsung has got Little Man Syndrome bad!!!

  • zviivz

    Oppa Apple Style!

About the author

Killian BellKillian Bell is a freelance writer based in the UK. He has an interest in all things tech and also writes for TechnoBuffalo. You can follow him on Twitter via @killianbell, or through his website.

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