Earlier today, Motorola’s latest flagship — the new Moto X — went up for pre-order on AT&T as well as on the company’s own website.

Now, in order to create awareness and promote the device, Motorola has uploaded a bunch of adverts for it on its YouTube channel showing off its key features including the 13MP camera, Moto Assist and Moto Voice. 

The “13 MP Camera” ad shows off the quick twist gesture to start the camera on the Moto X and how the phone takes pictures before and after the shutter button has been pressed to make sure that you capture the correct moment.

The “Moto Assist” ad shows how the phone automatically adapts to you being at home, work or driving — in which case it will automatically start reading out your notifications to make your life a tiny bit easier.

Last but not the least is the “Moto Voice” ad, which shows off the Always-on voice recognition functionality of the Moto X and how it is possible to directly post status updates on Facebook via a simple voice command.

What do you think about these ads for the new Moto X?