Samsung kicks off new ‘try before you buy’ campaign for some of its flagship devices
Samsung has today announced that its set up a new trial program designed to let potential customers try out some of its latest Galaxy smartphone and smartwatch devices completely ‘free’ of charge for a 21 day period whilst they decide whether or not to purchase the product in question.
Amongst the devices currently listed in the ‘try before you buy’ campaign are the Galaxy S4, S5, K Zoom, S5 Active, Tab S, NotePRO 12.2, Galaxy Camera 2, Gear Fit, Gear 2, Gear 2 Neo and, finally, the recently-announced Gear Live. Although the trial period is listed as completely ‘free’ of charge, participants will, in fact, have to provide a credit or debit card deposit up front, which will be refunded in full once the 21 day trial period comes to an end.
“We realize there are many decisions when it comes to choosing the right smartphone, and we want to give consumers a risk-free opportunity to engage and connect with our products,” said Melissa McNutt, senior manager of experiential marketing at Samsung Telecommunications America. “Our trial program offers consumers the convenience and accessibility to explore and test Samsung Galaxy products in their own environment, enabling them to experience the incredible things they can do with our products and make educated decisions prior to purchase.”
The campaign is live as from today and is only available in five Galaxy Studio retail locations positioned across the United States (listed below), however, if all goes to plan Samsung announced that it not only be expanding the program to new cities, but to other countries too.
- Dallas-Fort Worth/Frisco, TX: Stonebriar Centre Mall
- Houston/The Woodlands, TX: The Woodlands Mall
- Los Angeles/Canoga Park, CA: Westfield Topanga
- New York City: Samsung Galaxy Studio SoHo,
- Santa Clara, CA Westfield Valley Fair
This new trial program comes just days after the South Korean company announced that its Q2 earnings aren’t quite what it expected; so it’s clear that Samsung is trying to get its latest products into as many hands as possible in an effort to increase its profit margins for the next quarterly reading.
Will you be taking advantage of the new ‘try before you buy’ campaign? Be sure to let us know in the comments section down below.