iPhone 5c Appeals To Former Android Users
Despite being significantly outsold by the iPhone 5s in many territories, the less-expensive iPhone 5c appeals to former Android users entering the Apple ecosystem for the first time, according to figures released by Kantar Worldpanel ComTech.
“Almost half of iPhone 5c owners switched from competitor brands, particularly Samsung and LG, compared with 80 percent of 5s owners who upgraded from a previous iPhone model,” Kantar’s strategic insight director Dominic Sunnebo notes.
While iPhone sales have jumped since the launch of the iPhone 5c and 5s, the size of this increase means that Apple has gained a smaller percentage of overall market share than it did with the iPhone 5.
Across the five leading Western European economies, Apple represents just 15.8 percent of smartphone sales, with Android responsible for 70.9 percent.