Samsung Targets The 1 Percent Crowd With Supersize Ad In WSJ [Gallery]
In Friday’s Wall Street Journal paper edition, we found this amazing, multi-page Samsung advertisement section, showing off the Korean-based manufacturer’s Galaxy Note 3 and Galaxy Gear watch.
Check out the nine full pages below, and then just think about how much this must have run Samsung: in the US version of the paper, boasting a subscription base of 1.5 million, ad rates for a full-page color ad list at $312,283.13. Of course Samsung got a multi-page discount, but still. That’s a lot of cash.
The Wall Street Journal is the paper of record for the global business community, and as such can be seen as the same for the folks with the most annual income around the world, both actual earners and aspirational ones. Samsung is definitely targeting that demographic with such a luscious spread.
The Galaxy Note 3 half of the ads talk up the specifications of the device, touting it’s large size, high-powered camera, handwriting recognition, and the ability to use your Note as a remote control.
The Galaxy Gear smart watch half, laid out on the opposite facing pages, uses words like “refined luxury” while mentioning how the Gear will let those titans of industry check email, use apps, and talk to their wrist.
Interestingly, as contrasted to the more recent Apple ads, there are no people in these pages. The only human factor in them is onscreen, as the subject of a picture, or as a contact icon in the phone app. It’s an odd omission. Apple promotes its products almost as secondary, built-in-to-your-life devices, while Samsung is putting its devices front and center.
It’s hard to tell which approach resonates more with consumers, but Samsung appears to be banking on the WSJ crowd as strictly device-centric.
Regardless, Samsung spent considerable money getting these into the WSJ and–we assume–various other magazines and papers of similar stripe. Check out the pictures, lovingly photographed by a Cult of Mac staffer earlier Friday morning.