Google Maps Rolls Out New Promoted Ads Look For Local Search Results

Screen Shot 2013-08-08 at 3.52.30 PM

Today Google refreshed its promoted search results for local business in Google Maps on both Android and iOS. When you search for a business, Google will now show ads for merchants that have paid in a bottom banner. Like Google search on the web, it will be obvious that the listing is a promotion.

Relevant ads on the Google Maps app can now appear at the bottom of the screen after a user performs a search. They include a title, ad text, and a link to get directions. Users can tap or swipe upward to see more information — this is a new click type known as “Get location details” and results in a standard CPC charge.

Merchants interested in participating can learn more at the source link below.

Update: This article originally stated that Google was rolling out promoted results in Maps for the first time, which is incorrect. The experience has simply been updated with the new banner.