HTC Announces New Vice President Of Global PR


HTC has named Lorain Wong as its new Vice President of Global PR, Corporate and Internal Corporations. Lorain has impeccable experience for the job in hand, joining HTC from the Chinese network service provider Pacnet, and she has a long line of previous senior experience.

Prior to working at Pacnet, Wong had senior roles at AT&T, Global One and Qwest Asia. Starting from tomorrow, Wong will assume her new role at HTC from the company’s main HQ based in Taiwan.

In an official press release, HTC claim that Lorain Wong’s duties will include “public relations, media and analyst relations, corporate communications and issues management.” We believe that the employment of Lorain Wong is a bid to increase HTC’s media exposure throughout the world.

Lorain Wong replaces former Vice President of Global Corporate and Internal Corporations, Jason Gordon, who was one of the highly respected executives to resign from HTC last month.

The full press release of Lorain Wong’s employment to Vice President of Global PR can be read below.

Taipei, Taiwan, June 10, 2013 – HTC, a global leader in mobile innovation and design, today announced the appointment of Lorain Wong as Vice President of Global PR, Corporate and Internal Communications. She will be based at HTC’s corporate headquarters in Taiwan, reporting to Chief Marketing Officer, Benjamin Ho.

In this role, Wong will be responsible for leading HTC’s communication strategies globally –including public relations, media and analyst relations, corporate communications and issues management. In addition, she will oversee the company’s internal communications function across all operating locations.

“I am delighted to welcome Lorain to HTC,” said Ho. “Her unique and diverse background, coupled with strong global leadership and strategic communications experience will be an asset to the company as we further enhance our world-class technology and design to deliver innovative products to consumers worldwide.”

Wong joins HTC with over 25 years of marketing, communications and media experience. Most recently, she served as Senior Vice President of Marketing and Communications for Pacnet where she managed a global team in delivering corporate media and analysts positioning, sales-driven marketing programs, communication messaging platforms and strategies, external and internal corporate communications, media/analysts relations, brand management, new media management, website development, and strategic marketing initiatives. Since 2003, she led the company’s global rebranding from Asia Global Crossing to Asia Netcom to Pacnet, leveraging the company’s brand from a virtually unknown to a top player in Asia Pacific, winning numerous awards from media and analysts.

She also served as Vice President of Corporate Marketing and Communications for Qwest Asia and earlier Head of Corporate Communications for Global One Asia Pacific. Prior to her move to Asia, Wong was Director of Partnership Marketing for AT&T responsible for negotiating and managing sports and entertainment partnerships across Southern California. Earlier in her role as Director of Communications for AT&T Global Consumer Services, Wong built the company’s Asian media and community presence in California earning her numerous Excellence in PR awards from the company and local organizations.

Wong began her career in television news and has produced and reported for a number of ABC and CBS affiliates in the United States. She also worked for CBS Evening News and 48Hours as a special assignment field producer in Beijing. Wong has a degree in Journalism from the University of Texas at Austin, where she also pursued graduate studies in media law.

This is a tactical move on HTC’s part coming just days after the CitiGroup Global Markets report, predicting that sales of the HTC One will stay flat in June and begin to decline rapidly in July.