Google is working on a competitor to Amazon Prime, according to a new report on TechCrunch. Amazon Prime is a subscription service that gives customers free two-day shipping, unlimited access to Amazon Instant Video, and the ability to borrow Kindle books.

A Google version of Prime would offer same-day deliveries from larger retailers and even be slightly cheaper than what Amazon offers.

TechCrunch reports:

Google is stealthily preparing to launch an Amazon Prime competitor called “Google Shopping Express.” According to one source the service will be $10 or $15 cheaper than Amazon Prime, so $69 or $64 a year and offer same-day delivery from brick-and-mortar stores like Target, Walmart, Walgreens and Safeway (though no specifics were mentioned by our sources).

Google Shopping could use something like this to keep it relevant. An “Express” subscription would be a good way to lock customers into the Google ecosystem. It will be interesting to see how it integrates with Google Wallet.

• SourceTechCrunch