Brother Challenges HP’s Vaunted Envy Series With Sleek, New, Google Cloud Print-Enabled Printers

Small, wifi-enabled with the ability to print from tablets and smartphones, low-cost printing, equipped with a touchscreen, relatively inexpensive, fast…looks like a shopping list for the perfect printer, right? And that’s what Brother might have in their just-launched MFC-J4510DW, a sleek printer with Google Cloud Print connectivity and a price tag of $200 (though I’d love an explanation as to why Brother has stuck with alphabet-soup product names while its competitors have moved on to printers with names like “Artisan” and “Envy”).

Unfortunately for iOS users, the J4510DW forgoes AirPrint in favor of cloud-based services like Google’s Cloud Print service, Brother’s own printing service and Cortado Workplace.

The printer is duplex-capable and can print at page sizes of up to 11×17, which Brother says is about as big as the printer’s footprint — impressive.  Printing speeds are likewise very zippy at up to 35 ppm in black and 27 ppm in color. If print quality holds up under scrutiny, Brother may have a winner here — especially for users with Android in their pockets.