Google Leads The Pack In Favorability Poll Ahead Of Apple, Facebook And Twitter


Ah, the wondrous findings of random polls. This one appears to favor my personal favorite company and therefore I won’t argue against it. The rest of you are free to sound off in the comments after reading the favorable findings of this ABC News/Washington Post poll. A random national sample of 1,007 adults were asked whether or not they had a favorable or unfavorable impression of the following four tech companies: Google, Apple, Facebook, and Twitter.

According to the survey produced for ABC News, Google was found to be the most favorable tech giant with 82% of people polled expressing a favorable opinion of Google overall. Apple was also highly favored among those polled, holding an overall favorability of 74%. Surprisingly, Facebook beat out Twitter with an overall favorability of 58% compared to Twitters dismal 34%. These findings are interesting in the fact that despite all of the negative press each tech company has endured — Google (privacy), Apple (working conditions in China), Facebook (privacy), Twitter (well, nothing I can think of) — overall, Americans still maintain favorable opinions of them.

Other interesting facts revealed in the poll include 53 percent of those polled expressing a “strongly” favorable opinion of Google while only 34% of those polled expressed a “strongly” favorable opinion of Apple. When comparing the incomes of those polled, it’s found that those bringing in over $100,000 favor both Google and Apple with a near-unanimous 93 and 91 percent favorability rating.

When looking at age groups, Google and Apple’s favorability peaks among those under 30. The same is found for Facebook and Twitter. Apparently old people aren’t as hip to tech as the young bucks (thanks captain obvious). Let’s see… what else do we have:

  • 88% of college graduates have a favorable opinion of Google
  • 84% of college graduates have a favorable opinion of Apple
  • 70% of liberals have a favorable opinion of Facebook
  • 54% of conservatives have a favorable opinion of Facebook
  • 63% of women have a favorable opinion of Facebook
  • 53% of men have a favorable opinion of Facebook

No one really seems to care about Twitter; either that or the majority of those polled still don’t know what it is or view it as an outlet for losers sharing trivial information such as “going to the bathroom.”

I’m really not surprised at the high favorability ratings of Google and Apple, I am, however, extremely surprised at the high favorability of Facebook. What about you guys, do you have a favorable opinion of Facebook? Would you say it’s greater than your favorability for Twitter?

Well, at least the average American doesn’t view tech companies as the evil antichrists some of us make them out to be. Then again, the average American also watches the Jersey Shore and didn’t realize there was an actual Titanic that sank on its maiden voyage.

via BGR

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