iPhone SE to the rescue? Photo: Ste Smith/Cult of Android

Apple’s new iPhone SE might be able to take sales from Android in some emerging markets, but it certainly won’t be able to stem the bleeding in many countries, where Google’s platform continues to rob iOS of its market share.

According to the latest figures, Android is up in China, Europe, and even the U.S. as the iPhone’s share falls.

Is Samsung back? Photo: Killian Bell/Cult of Android

Samsung saw its market share grow last quarter for the first time in 2015, as Android continues to dominate the market worldwide. Google’s platform also saw growth throughout Europe’s “big five” markets, while Apple’s fell for the first time in over a year.

Consumers aren’t bored of the iPhone 6 yet. Photo: Killian Bell/Cult of Android

Apple’s iPhones might be on the verge of a big refresh this month, but that doesn’t make them any less appealing to those looking to take a break from Android.

In Europe, 27 percent of smartphone shoppers swapped their Android for an iPhone last quarter, while 9 percent of consumers made the same switch in the U.S.

Android fragmentation is still an issue, and M’s launch will further complicate the situation. Photo: Google

It’s a long way to the top for Android 5.0 and 5.1 Lollipop, which account for a combined market share of 18.1 percent, according to the latest OS breakdown figures posted by Google. Meanwhile, last year’s flavor of the day, 4.4 KitKat, rules supreme with an unflinching 39 percent of the pie.

Samsung’s back on top in the U.S. Photo: Killian Bell/Cult of Android

Samsung has overtaken Apple to regain its lead of the U.S. smartphone market following strong sales of the Galaxy S6. The South Korean company’s latest smartphone became the third best-selling smartphone in its first full month on sale, trailing only the iPhone 6 and the Galaxy S5.