HTC’s new flagships certainly looks familiar. Photo: HTC

Before he made The Martian, Ridley Scott directed the most iconic Apple ad in history with the classic 1984 Macintosh commercial.

So what better way to set yourself apart from Apple as a rival smartphone maker than to… completely rip off ideas Apple was circulating thirty-odd years ago? Yeah, we don’t get it either.

Check out HTC’s new One A9 ad below to make your own mind up.

Guy Kawasaki was one of Apple’s most famous evangelists. He’s the guy who helped Steve Jobs market the hell out of the original Macintosh back in 1984 to really put Apple on the map.

Guy left his post as Chief Evangelist of Apple in 1987 and has reclined into a life of venture capitalism along with running his popular blog, but now he’s gearing up to help Google do battle with Apple by advising for Google-owned Motorola.

Guy Kawasaki was one of the Apple employees behind the legendary marketing of its 1984 Macintosh, and he’s well known among the Apple community for being a former evangelist of the Cupertino company. You might think, then, that when Kawasaki’s phone rings, it’s an iPhone he pulls out of his pocket.

Well that couldn’t be further from the truth. Kawasaki’s a diehard Android fan, and he has been for about a year. He no longer uses any iOS products at all — not even an iPad.