Today’s app of the week, Nova Launcher, made its debut appearance on the Google Play Store last year and has been recognized as one of the most elegant, user-friendly, secure and feature-packed third-party launchers ever since. So, consequently, we’ve decided to bring it its very own review here at Cult of Android.

Samsung is finally bringing its Android 4.4.2 KitKat update to the international Galaxy S4 Active (GT-I9295), more than a month after it made its debut on the AT&T version. In addition to performance improvements and several design tweaks, this release adds support for wireless printing, the ability to change the default messaging app and launcher, and more.

Google finally brought its Google Now Launcher to the Play Store this week, breaking its exclusivity on the Nexus 5 and allowing anyone with a Nexus or Google Play Edition device to get their hands on it. But what if you have another Android-powered smartphone?

Well, you can download and install the launcher yourself.

While most of us would prefer a stock Android experience given the choice, HTC’s Sense user interface has gotten really good in recent years. Not only does it look great, but features like BlinkFeed actually make it really useful. Unfortunately, it’s only available on HTC’s own devices… at least officially.

Do Launcher aims to provide the Sense 5 experience on other Android-powered smartphones. It has Sense 5 icons and animations, its own BlinkFeed alternative with support for custom RSS feeds, and more.

Mozilla may have its own Firefox OS smartphone platform now, but that hasn’t stopped it from teaming up with EverythingMe to develop a new Firefox Launcher for Android. Its aim is to make it easy for you to “discover the content you want in any moment,” and it seamlessly integrates with the Firefox web browser for Android.