As we get closer to Samsung’s long-awaited Galaxy S IV event in Times Square later today, the rumor mill is working overtime. According to a source for The Wall Street Journal, Samsung’s new handset will come with SwiftKey Prediction Software built-in.
LG has attempted to overshadow Samsung’s massive Galaxy S IV billboards in Times Square by erecting a few of its own — directly above them. LG’s are bigger, brighter, and higher up, and they mock Samsung’s use of the number 4 in its “be ready 4 the next Galaxy” slogan.
It’s now just a matter of hours before Samsung shows up in New York City’s Times Square and unveils its much-anticipated Galaxy S IV. But it looks like someone’s already gone ahead and spoiled the surprise — again. The device has today been leaked in a gallery of high quality photographs posted to a Chinese message board, which come with a detailed list of specifications attached.
If there were a flagship phone launching without 4G LTE capabilities, we’d be a little concerned. That’s why we’re not too surprised about EE’s latest announcement regarding the upcoming Samsung Galaxy S IV’s LTE support for its fast-growing 4G network.
It seems you can’t go anywhere these days without seeing an advert for the iPhone. They’re on billboards in the street, they’re there when you switch on the TV, and you’ll also find them in newspapers and magazines. But believe it or not, there’s one company that spends more — a lot more! — on advertising its smartphones than Apple does.
That company is Samsung. In 2012, Samsung outspent Apple by more than three to one in smartphone advertising, with a number of large campaigns on TV, in print, and on the Internet. In total, the Korean company spent $401 million advertising its phones.
