When your smartphone’s biggest selling point is its customization options, you need to get a little creative with your print ads. And that’s exactly what Motorola has done for the Moto X. In the January edition of Wired magazine, the company has a full-page ad with built-in LED lights that allows you to change the color of the Moto X printed on the page.

Check out the demonstration video below.

Google has rolled out a trio of new Nexus 5 ads this week, showcasing a number of features built into its camera app — including Photo Sphere, Auto Awesome, and HDR+. All three clips are just 16 seconds long, and we’ve embedded them below for your convenience.

Following the unveiling of the new Moto G in São Paulo, Brazil, on Wednesday, Motorola has uploaded the handset’s first ad to YouTube. The one-minute clip focuses on the handset’s specifications — including its display, quad-core processor, and all-day battery life — as well as the built-in Google services and a “guaranteed” update to Android 4.4 KitKat.

LG may not think the Galaxy Round is a real curved glass smartphone, but Samsung certainly does. In fact, its first Galaxy Round TV ad is all about things with curves… such as a baby’s hand, an avocado, an egg, a glass, and a hip flask.

It’s quite possibly the strangest smartphone ad you’ll see this week.

Samsung has today posted an official TV commercial featuring the new Galaxy Note 3 and Galaxy Gear. The 30-second clip highlights the handset’s new faux leather backing, how its S Pen stylus can be used to “take action instantly,” and a number of TouchWiz features like AirCommand and Multi Window.

There’s also a brief glimpse at the Galaxy Note 3’s official Smart View case.