Victorinox wants to make your favorite wristwatch smarter with a new wearable that adds an LED display and new functionality.

The only problem is, it’s so ugly, you’ll never want to wear it.

A Google smartwatch powered by Android with built-in Google Now is in the late stages of development, according to people familiar with the matter, who have been speaking to The Wall Street Journal. Google is now in talks with Asian suppliers, which could begin mass producing the device “within months.”

The watch industry has been underdeveloped for quite some time now, and with the advent of mobile technologies, is in desperate need of change. There are endless possibilities to having pertinent information easily accessible, and the wrist is prime real estate for viewing such information. One company looking to take advantage of mobile communications and implement them into their watches, is Casio. Casio released its first electronic wristwatch 37 years ago and hasn’t looked back, so it’s fitting to see Casio moving forward in wristwatch technology. Looking to expand on their popular G-SHOCK line of wristwatches, Casio is planning to implement Bluetooth 4.0 LE for low power consumption communication between your wristwatch and smartphone.