Amazon is the latest company to move into the ultra-hot area of mobile payments with a new hardware/software combination called Amazon Local Register.
It’s essentially a credit card reader that attaches to your tablet or smartphone, and is accompanied by an app, allowing small business to take credit card payments.
Square is courting small business with new rules and lower transaction fees.
Last week, Square announced a partnership with Starbucks to provide back-end payment processing and CRM for the coffee mega-company. Today, Square brings news of the other end of the business spectrum. Small businesses who make less than $250,000 per year will no longer have to pay the standard 2.75 percent per swipe processing fee (though they can still opt for this) if they pay one flat rate, currently set at $275 monthly.
If a small businesses chooses the flat rate option, they’ll essentially end up paying 1.3 percent per swipe – a significant savings if they meet the criteria. IF the business goes over the line, they’ll be charged the standard per-swipe rate.
This is Square making sure that it can have as many users as possible, from super corporate giants to small mom and pop shops with a bit of tech savvy.
Major retails join forces on mobile payments system to fend of Google, PayPal, Isis, and other potential digital wallet competitors like Apple.
In a move that makes the Square/Starbucks partnership announced last week look like small potatoes, a group of national and international retailers announced plans to develop their own mobile payment network complete with mobile apps and digital wallet functionality. The move seems almost certain to shake up the nascent mobile payments market where a wide range of companies and organizations have been trying to figure out the secret sauce that will turn mobile payments into a mainstream retail system for the past couple of years.
The Merchant Customer Exchange or MCX, as the new company is known, plans to deliver a solution that offers convenience in both making purchases and in receiving customizable offers from retailers. Development of a mobile app and payment network are underway, but MCX has yet to announce any details about either the app or its network.
It looks like Square has yet another competitor in the mobile payments arena. Global payment leader VeriFone has announced SAIL, a credit card reader much like Square’s, that will attach to a number of mobile devices. While VeriFone may have a little catching up to do, they have the advantage of an extensive network with a commanding percentage of retail transactions passing through their service.
Paypal has finally made it into the mobile payment market after being beat to the punch by the likes of Square and Intuit. PayPal may be late to the party but they have a more recognizable name in the world of payment systems and that may just be enough to push them to the front of the line. Besides their name, they’re also offering merchants a 2.7% flat rate on transactions versus the 2.75% offered by Square. PayPal didn’t stop there either, launching a full on geometrical attack by choosing a triangle as the shape of choice for their card reader dongle.
