At an event in New York City this morning, Amazon finally announced FireTV, its long-awaited Apple TV competitor. It’s three times faster than its competitors, with a “best in class” quad-core processor and a dedicated GPU, and it runs the latest Android games.

Amazon’s much-anticipated Apple TV competitor will finally launch next month, according to a new report from The Wall Street Journal. The device will offer incentives to members of the Amazon Prime subscription service, sources claim, and it will be powered by a custom version of Android.

Google is expected to make gaming a major focus for its upcoming “Nexus TV” following its acquisition of Green Throttle Games, the company behind the Atlas game controller for Android.

The search giant’s upcoming set-top box will reportedly compete with Android-powered consoles like the OUYA, allowing users to play smartphone and tablet games on their TVs.

It has long been claimed that Amazon would eventually breach into the home entertainment segment with its very own set-top box, and the latest rumors claim that the device could finally be here as early as next month.

Less than 48 hours after Chromecast was announced and just over two hours since we published a post on how Google’s senior vice president, Sundar Pichai, believes that Google TV will evolve alongside Chromecast, a rumor has emerged claiming that Google is designing yet another TV entertainment device.

It is reported that Google has been secretly working on a new set-top box (STB), and speculation indicates that the new device will be much like the Roku and Apple TV, its been documented that Google’s new unit will run Android 4.3 Jelly Bean and will feature a ton of goodies which no other STB’s on the market offer at this time.