Posts tagged ford

Ford is embracing the Silicon Valley vision of cars. Photo: Ford

Ford is embracing the Silicon Valley vision of cars. Photo: Ford

Compared to some of the other automotive naysayers, Ford has been outspoken about the fact that Silicon Valley might (shock horror!) actually be able to successfully disrupt the car industry.

Now a Ford exec says his company actually welcomes the competition from companies like Google and Apple.

Ford will lend Google some of its automotive expertise. Photo: Google

Ford will lend Google some of its automotive expertise. Photo: Google

Google is reportedly teaming up with Ford for a self-driving car project that will combine Ford’s vehicles with Google’s technology.

According to sources supposedly familiar with the plans, the deal will be announced at next year’s Consumer Electronics Show (CES) in January.

ford-glympse

image courtesy of Ford.

CES 2013 bug LAS VEGAS, CES 2013 – By now it should be obvious to anyone that doing pretty much anything besides actually driving while driving is inherently dangerous — more so when a hand is taken off the wheel, and even more so when focus is split between driving and a phone screen.