Help HTC build better devices. Photo: Killian Bell/Cult of Android.

In an effort to keep its biggest fans on its side, HTC is inviting them to provide their feedback on upcoming products before they hit the market.

With the HTC Preview program, the Taiwanese company will give “exclusive members” the opportunity to take a sneak peek at future devices and software updates — then provide their thoughts and ideas.

Developers can now respond to app reviews directly from within the Google Play app on their Android-powered devices. The feature has been available to top app developers via the Google Play website for some time, but now it’s much easier to for them to take advantage of the feature from their smartphones and tablets.