Casio has been making watches since the 1970s, so it comes as no surprise that their new product, revealed on stage at the Consumer Electronics Show in Las Vegas today, is a smart watch.

The new not-so-cleverly-named WSD-F10 runs Android Wear for it’s OS, is water resistant up to 50 meters, and has a cool dual-layer LCD face, one monochrome and energy saving, the other full color and gorgeous. This new smartwatch for the outdoorsy should arrive in stores this coming April.

“We’re about lifestyle – everything we manufacture, we put lifestyle first,” said Vice President of Casio America, David Johnson.

The watch industry has been underdeveloped for quite some time now, and with the advent of mobile technologies, is in desperate need of change. There are endless possibilities to having pertinent information easily accessible, and the wrist is prime real estate for viewing such information. One company looking to take advantage of mobile communications and implement them into their watches, is Casio. Casio released its first electronic wristwatch 37 years ago and hasn’t looked back, so it’s fitting to see Casio moving forward in wristwatch technology. Looking to expand on their popular G-SHOCK line of wristwatches, Casio is planning to implement Bluetooth 4.0 LE for low power consumption communication between your wristwatch and smartphone.