Samsung obliterates Apple again in smartphone shipments
Smartphone shipments surpassed a record 1.43 billion units in 2015, according to the latest figures from IDC, and 22.7 percent of them carried the Samsung logo. Despite falling Galaxy sales, the South Korean company still shifted 93.3 million more devices than Apple.
Of that 1.43 billion smartphones shipped, 324.8 million were Samsung devices, 231.5 million were iPhones, and 106.6 million were made by Huawei. Lenovo snatched fourth place with 74 million units shipped, just besting local rival Xiaomi, which shipped 70.8 million.
Although it claimed the top spot, Samsung actually enjoyed significantly less growth than its rivals, with just a 2.1 percent increase year-over-year. Apple’s market share grew 20.2 percent, while Huawei’s jumped most with a 44.3 percent increase.
Samsung did enjoy a strong end to the year, however, with 14 percent growth in Q4 2015 after shipments increased from 75.1 million to 85.6 million year-over-year. Apple’s grew just 0.4 percent from 74.5 million to 74.8 million, while Huawei’s grew 37 percent to 32.4 million.
With the Galaxy S7 right around the corner, Samsung is likely to enjoy a strong second quarter, while Apple will be relying solely on the rumored 4-inch ‘iPhone 5se’ and a possible iPad Air 3 to boost sales until the iPhone 7 makes its debut this fall.
We’re also expecting to see new devices from Huawei and Xiaomi at Mobile World Congress in Barcelona next month.