Google Releases Personalized Magazine App, Google Currents — And We’re Launch Partners!

(2:12 pm PDT, Dec 8th 2011)

Google Releases Personalized Magazine App, Google Currents — And We’re Launch Partners!

In an effort to keep up with the entrance of popular magazine-style web readers like the ever popular (and Phil Schiller approved) Flipboard, Google has just released their new app, Currents, for both iOS and Android. And our sites Cult of Mac and Cult of Android are both launch partners!

Offering a personalized, magazine-style reading experience on mobile devices that is automatically resized and recromulated depending on the size of the device screen you’re viewing it on, the big advantage of Currents over the likes of Flipboard or Zite is that Currents uses Google’s massive index of the web to bring you trending content in your interests groups.

Here’s how Google describes Google Currents:

Publisher editions – Publishers such as Forbes, TechCrunch, Saveur, Popular Science, Good, 500px, Fast Company and more have produced hundreds of editions including in-depth articles, videos, fine photography, slideshows, live-maps, and social streams.

Google trending editions – Google Currents uses Google search technology to hourly build a set of editions tracking the five most recent trending stories in categories such as world, entertainment, sports, science, and more. Each story is presented through a fresh edition of articles, videos, and pictures,

Your favorite blogs and feeds – Instantly, turn your Google Reader subscriptions, or any of your favorite blogs/feeds into a beautiful edition with a magazine feel.

Each edition is available for high speed offline reading, and provides quick-touch sharing. Google Propeller self-adapts to differently sized phones and tablets, with your subscriptions synchronized across devices. Google Currents – a reading experience not to be missed.

Google Currents can also handle rich media and other different types of online content (although obviously no Flash).

We’ve been using Google Currents all morning, and we’re loving what we’re seeing so far. It’s not as flashy as Flipboard, but I actually prefer that. Anyway, give it a shot, and make sure to subscribe to Cult of Android and Cult of Mac once you’ve downloaded the app! We’d be much obliged (and let’s face it: it beats our mobile site).

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Comment »

  • http://twitter.com/omgwutsthat Clark Wallace

    U.K version?

  • http://twitter.com/MacHead84 MacHead

    I’ll have to check that out….but truthfully, I dont really have any issues with your mobile site. (Other than long articles dont autoload as a single page)

  • http://www.mike-pulsifer.org/ WVMikeP

    It lacks the polish of Flipboard…which was a clear threat to Google’s ad business (don’t worry, they’re coming if not already there).

  • Anonymous

    The more the merrier but I’m perfectly happy with Zite, Flipboard & Pulse. Google Currents will have to fight it out with FLUD, AOL’s Editions & Yahoo’s Livestand.

  • http://pulse.yahoo.com/_QCP4WHWLUQHFIOP66SLEA7E5CA Hampus

    Not an international app it seems… Sigh…
    Expected better from Google.

  • gareth edwards

    Good grud! Will google just never tire from doing me2 products. I can almost imagine their product dev meetings….

    “So who’s got something new and innovative?”
    “well, we saw this cool service [insert any cool product by any other player] and thought we could do something like this but waaaay better – what do you think?”
    “yeah, fuck it, just copy them and give it a cool name – we’ll get the marketing dept on it now and tell them to come up with some story about how we thought about this first and how we’re pushing the web forward and all that jazz. And don’t worry about it not working properly, we’ll call it Beta for a couple of years to cover our asses.”
    “wicked!”
    :)

  • http://www.facebook.com/esuwito Eddy Suwito

    Google is full of shit

About the author

John BrownleeJohn Brownlee is news editor here at Cult of Android, as well as our sister site, Cult of Mac. He has written about a lot of things for a lot of different places, including Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, Gizmodo, Kotaku, Lifehacker, AMC, Geek and the Consumerist. He lives in Somerville, Massachusetts with his charming inamorata and two tiny budgerigars punningly christened after Nabokov's most famous perverts. You can follow him here on Twitter.

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