The New $250 Nook Tablet Beats Both iPad and Kindle Fire In Specs

The New $250 Nook Tablet Beats Both iPad and Kindle Fire In Specs

The Kindle Fire may be shaping up to be the first real device to challenge the iPad’s share of the tablet market but it’s not going to go unchallenged: book retailing giant Barnes & Noble have just announced the next generation of their own Android-based reading tablet, and unlike the Kindle Fire, its specs match and even exceed the iPad 2’s for half the price.

The new Nook Tablet is the successor to Barnes & Noble’s popular Nook Color, and like the Nook Color, it’s a light 7-inch tablet running a custom UI on top of Android Gingerbread 2.3. The specs, however, have been radically ramped up: inside the Nook Tablet you’ll find a TI OMAP 4 processor running a 1.2GHz dual-core CPU (!), 1 gigabyte of RAM, 16GB of internal memory and 11.5 hours of battery life… way better than the Kindle Fire.

Feature-wise, the Nook Tablet also has some advantages over the Kindle Fire. Unlike Amazon’s tablet, which is merely a hardware portal to Amazon’s own services, the Nook Tablet will run apps for subscription services like Netflix, Hulu and Pandora.

Unfortunately, despite the seemingly great specs and more flexible feature set, the Nook Tablet doesn’t seem to have matched the Kindle Fire’s incredible performance. Gizmodo, in particular, was not impressed by their hands-on demo:

Briefly seeing the Nook Tablet in action, it’s hard to image what the dual-core CPU and gig of RAM are being used on. I wasn’t expecting mind-blowing performance, but I’ve seen lesser spec’d devices with more polish.. Barnes and Noble handlers didn’t allow me to play around with the device on my own, but watching it in action, the sluggishness of the UI and browsing was noticeable. Menu and app transitions, along with page turns and scrolling looked choppy and somewhat unresponsive. The homescreen UI wasn’t as affected as, say, the web browser, but I was hardly wowed by what I saw. Pages seemed to render quick enough, but that could have been a cached page. Web pages, especially, panned and zoomed with the fluidity of a first generation Android device.

Media and gaming apps, seemed to fare better. Netflix videos, streamig in HD, looked fluid, with only a hiccup or two over the course of a minute-long clip. Bejeweled, admittedly not a game that would tax the Nook Tablet hardware, looked as smooth as it would on other devices.

Will the Nook Tablet be able to take on the Kindle Fire? It’s hard to say, but $50 is a wide enough price gap in the low-end of the market for me to think it’s likely that the Nook will remain an also-ran. Either way, the iPad 2 seems safe.

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  • Randall Rhoads

    “The new Nook Tablet is the successor to Apple’s popular Nook Color..” Apple does not make the Nook Color… Do you guys even read your articles before they go up? Honestly.

    • Jonathon Wilson

      Hey John Brownlee is just as shit on this site as he is on Cult of Mac. Seriously does he actually read through anything he has written? 

  • Voidzm

    Apple’s popular Nook Color? Do you folks even read what you are posting?

  • Anonymous

    Uhhhh…other than the typo/screw-up – I really was hoping to find out how the Nook beat the iPad in terms of specs?  NOT.

  • http://twitter.com/morgan3nelson Morgan Nelson

    CoM has declined dramatically one the past few years – going form the must read Mac Blog to becoming a humorous distraction form other, more reputable only Mac News sources – emphasis on NEWS.

  • Allogan

    Powerful components can’t make up for crappy software design.

  • Anonymous

    Why does the cult of mac twitter link point to cult of android? I have to agree with the other commenter, CoM is going downhill. 

  • $390AShareIsTrulyExciting!}:-D

    We’ll see what consumers think of the new Nook Tablet.  That’s about the most important thing that matters far beyond the specs.  I’m surprised that they’re still going to running Gingerbread when Ice Cream Sandwich is just around the corner.  $250 for a tablet will likely attract a number of users looking for an Android tablet.  I’m not certain it will affect iPad sales to much degree, though.   I wonder if B&N customer support is any good.

  • Anonymous

    why does CultofMac keep polluting its pages with these dumb CultofAndroid spec-gasm posts?

    • Me

      The first spec that comes to mind isn’t even close.  Size of the display

  • Mike

    Wow, you kids are angry! Shouldn’t you be out “occupying” someplace?

  • http://profiles.google.com/quayzar Kendall Tawes

    So it’s a spec rich, feature empty, slow, low profit margin tablet. I don’t care what has a faster CPU or more RAM I just want something fast and useful. The iPad and Kindle Fire should feel safe and reassured.

  • http://pulse.yahoo.com/_XAXFPXGYOGEJCKDLMIY6A4GZMA Green Renee

    Nook color2,kindle fire and kobo vox,ipad 2 are all powerful software

  • http://pulse.yahoo.com/_QCP4WHWLUQHFIOP66SLEA7E5CA Hampus

    Hmm, wonder why they bothered with that CPU and RAM when it’s not really used on that device anyway, they could have gone a bit lower and still beat the Kindle while matching it’s price.

    I wonder if Apple might be able to decrease the price of the iPad slightly when they update it next time…

About the author

John BrownleeJohn Brownlee is news editor here at Cult of Android, as well as our sister site, Cult of Mac. He has written about a lot of things for a lot of different places, including Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, Gizmodo, Kotaku, Lifehacker, AMC, Geek and the Consumerist. He lives in Somerville, Massachusetts with his charming inamorata and two tiny budgerigars punningly christened after Nabokov's most famous perverts. You can follow him here on Twitter.

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