Google Maps Rolls Out New Promoted Ads Look For Local Search Results
Today Google refreshed its promoted search results for local business in Google Maps on both Android and iOS. When you search for a business, Google will now show ads for merchants that have paid in a bottom banner. Like Google search on the web, it will be obvious that the listing is a promotion.
Relevant ads on the Google Maps app can now appear at the bottom of the screen after a user performs a search. They include a title, ad text, and a link to get directions. Users can tap or swipe upward to see more information — this is a new click type known as “Get location details” and results in a standard CPC charge.
Merchants interested in participating can learn more at the source link below.
Update: This article originally stated that Google was rolling out promoted results in Maps for the first time, which is incorrect. The experience has simply been updated with the new banner.
- SourceInside Adwords