Well, the Nexus 4 hit the US Play store this morning at approximately 8:30 PST, and in just 30 minutes was sold out. There have been instances of people being able to snag one here or there since then, but for the most part, the Play store has been sold out. So, the Nexus 4 sold out in less than 30 minutes, does that mean it was a success?
While I’d personally say yes, it’s hard to really gauge a launch success when so many variables are unknown. We have no idea how many Nexus 4 devices Google’s initial stock comprised of, and for all we know, it could have been a purposefully low number in order to inflate the hype or simply to ensure timely shipments.
I’m not going to lie, hearing that the Nexus 4 sold out in such a short period of time really does add to the allure of the device. If it’s one thing that makes humans want something more, it’s telling them they can’t have it. Right now there are thousands of Android fanatics going crazy over the fact that they missed the first wave of sales. Some may say “to hell with it” and let the hype die, leading them to rethink their impulses. Others, will want the Nexus 4 even more.
Regardless of the actual figures, I’d say the launch was a success. I haven’t seen this much senseless wailing over a Nexus device since, well… ever. You damn fanboys make me laugh. But I love every last one of you, and so does Google.